ProductsEdithttps://www.adoreme.com/plus
Adore Me plus size fast growth - Great inspiration for CCX for what can be achieved in US sales growth.
Love the personalized showrooms concept:
”Adore Me was founded by Morgan Hermand-Waiche.[11] He conceived Adore Me in 2010 during his second year at M.B.A program, when he couldn't find lingerie that was both high quality and affordable.[12] Hermand-Waiche spent three years working at management consulting firm McKinsey and Company prior to Adore Me.[13]Initial investors in Adore Me include Hermand-Waiche’s Harvard professors,[12] and angel investors Fabrice Grinda and Jose Marin.[11] The company officially launched its website in March 2012.[14] In the same year, Adore Me raised $2.5 million in its second round of funding with investments from Redhills Ventures, Jaina Capital, Ventech Capital, and other US angel investors. Adore Me reportedly sold 100,000 items in their first year of business.[15]
In July 2013, Adore Me raised $8.5 million from investors in a Series B round of funding. Investors included Upfront Ventures, Redhills Ventures, and Mousse Partners.[15][16]
In 2014, Adore Me was listed as the second fastest-growing private retail company on the Inc. 5000 list based on their 2013 sales of $5.6 million.[17] They went on to generate $16.2 million in sales in 2014.[18]
In 2016, Adore Me was ranked #9 on Crain’s list of New York’s 50 Fastest-Growing Companies.[19]Revenue for 2016 was $83.9 million.[20]
In 2017, Adore Me was named one of the Internet Retailer Top 1000 companies from DigitalCommerce360 and was listed on the Inc. 5000 list for the third time in four years.[21][20] As of 2017, Adore Me had 121 full-time employees.[20]
Expansion into retailEditInitially, Adore Me products included lingerie, sleepwear, swimwear, and related apparel. Bra sizes range from 30A to 46G.[22][23] In October 2016, Adore Me launched an activewear collection. Similarly to the bras and panties, the activewear collection includes sizes from petite to plus.[24] In April 2017, Adore Me announced that they had launched their largest swim collection to date, with 88 pieces for standard and plus sized women.[25]Current head of design, Helen Mears, formerly worked as head designer of the Angels brand at Victoria’s Secret.[26]
The brand has been compared to Zara regarding pricing and its practice of fast-fashionproduction.[15][16] Adore Me primarily sells its products online. Customers shop through personalized “showrooms” and can purchase products a-la-carte on a one time basis or as part of a monthly subscription, known as “VIP Membership.” Products are currently shipped to customers in the U.S. and Canada.[11][12][27]
In December 2017, Adore Me launched their Bijou Collection.[28] This luxury designer collection used fabrics such as velvet, French lace as well as gold logo plates and piercings. This collection retailed from $69.99-$79.99.
Today, Adore Me carries various product categories, including bras and panties,[29] lingerie,[30]sleepwear,[31] gifts, activewear,[33] corsets[34]and bralettes.[35]
In April 2016, Adore Me opened their first retail store as a showroom at their Ne[32]w York City headquarters.[36] In June 2016, Adore Me partnered with Nordstrom to begin selling products in Nordstrom stores and on the company’s e-commerce site.[37] As of October 2016, Adore Me also partnered with Lord and Taylor to begin selling products in the Manhattan flagship store and online.[38]
Adore Me opened its first permanent brick and mortar retail store in June, 2018. The first store if the brand is located in Staten Island Mall, NY — developed in partnership with Brookfield and is part of a larger plan to open 200 to 300 stores in the next five years.[39][40]
Adore Me’s Staten Island store is equipped with a marble "lingerie bar" filled with candy and refreshments.[41] Designed to communicate the brand's “Inner Confidence for All” value, the store features empowering quotes on walls and in fitting rooms. It’s colored light pink - matching the brand’s online identity.[42]
The store also has "smart" fitting rooms:[43] the Adore Me customer can place an item, embedded with a radio frequency identification tag, on the hook in her fitting room to activate the fitting-room display screen. It will indicate the item chosen in full detail — revealing a product image, as well as size run and colors available.[44][45]
On Black Friday of 2018, at 6am ET, Adore Me opened its second retail store, located in Bridgewater Commons Mall, Bridgewater, NJ. The store is 3,600 square-foot in size — which is double the size of its first location which opened in June 2018 at Staten Island Mall, in the Staten Island borough of New York City.[42] The larger store incorporates lounge areas to encourage involvement with the space. The two stores were designed by New York City-based Lawrence Group.[46]
The brand plans to open 300 stores during the next five years.[47][48] In April of 2019, Adore Me opened its third retail location at Providence Place Mall in Providence, Rhode Island. In May 2019 a fourth location was opened in Willowbrook, New Jersey. Both of these locations are owned by Brookfield Properties.”
https://www.prnewswire.com/news-releases/adore-me-listed-on-internet-retailer-top-500-among-largest-online-retailers-selling-in-the-us-300649699.html
https://www.adoreme.com/plusAdore Me plus size fast growth -...
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