See for...

See for lotion.

http://translate.google.com.au/translate?hl=en&sl=ja&u=http://www1.odn.ne.jp/~cbr41750/lexilis.htm&ei=VQPOTOrnG4uGvAOTlaD0Dw&sa=X&oi=translate&ct=result&resnum=4&ved=0CCsQ7gEwAw&prev=/search%3Fq%3DLexilis%2Bscalp%2Blotion%26hl%3Den%26rlz%3D1T4WZPA_enAU291AU225


6500 Yen per 80ml bottle is about A$ 83

This assumes it is the same value here in Oz. With our economy being more robust it may attract a higher price here.

According to CDY ann Japanese sell 500,0000 units of lotion in 2 years.

Japanese population = 127m
Australian population = 22.5m

Sales estimate :-

(500000 *83) * 22.5 / 127 = $ 73.5 m over 2 years

Say $ 36 mill per year.

Apparently thus far it has only been for sale in Japan.

Will the Australian web site attract sales form other countries (at least it will be in English).

Will the licensing allow for selling over the net to other countries ?

Anyway on local sales of 36 million and X % profit we have ?

Would someone like to suggest what X is likely to be ?

If say 25 % then we have $ 9 mill per year.

Current market cap $ 7 mill !!

from recent ann
"ADV will shortly launch a dedicated website for its products, allowing the users not only to purchase but to get informed on new developments, participate in trials and access general alopecia related information.


I dont know what shortly means exactly but I will be happy to be holding when the website goes live.