I am not so sure what timeline you are referring to. My point is that it will take some time for anyone hired in the current process to be productive. I am assuming that the job ads will only be removed once the positions have been filled, and that from then on it takes about 4-8 weeks for the sales team (the Sales Representatives) to become fully operational. I am basing that on the fact that Advangen is looking for people with experience in the beauty business, so not much training is necessary, and that the complexity of the product itself is very low. Assuming about a 2-4 week training period, which I think is plenty, the sales team could become productive in a month, or within 8 weeks at the latest. Also assuming that the job ads will be removed within the next 4 weeks, the aforementioned 4 week Sales Rep setup period would end in August (half-way through the Sepember quarter), thus they can make an impact from then on. How that would be expressed in sales I do not know, but I would expect someone who is being paid US $65k per year to make at least some sales. But as I said, I would rather expect results to reflect the hiring after or within the December quarter.
Regarding a marketing professional hired as a VP Marketing and Operations, I believe that they should become productive within a week or two of starting work. Marketing strategies have been developed and set up already, and it is more about executing at this point. So if the right candidate is being found within the next two months, then I would expect an expert in marketing to make an impact very soon. How that would reflect in sales I do not know. But I would expect them to supervise, optimise and develop existing and new strategies (both regarding marketing and operations) throughout the December quarter.
My other point was that the hiring process is still taking time and that investors should not expect wonders at the moment as Advangen is still setting everything up. My post was not meant to be optimistic or pessimistic, I was just trying to say, look everyone, setting up the US business is still taking some time.
Regarding the company acting prudently, I do agree with you. I have mentioned in other posts that this is actually something I particularly like about this investment: It seems as if cash is not just blown out but instead a trial-like, step by step approach is used. I definitely prefer organic growth with diligence in spending over burning shareholder value by going too much risk. Other companies would go all-in, opening offices everywhere in the world, and blow out money for national TV ads in several countries in the world, a lot of staff, and financing the expenditure on the back of their shareholders. Not so Cellmid, who are currently only setting up in Texas, trying local TV ads, see how well the campaigns work, and react to that.
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