Doing the actual letterbox drop is not the part that I find...

Doing the actual letterbox drop is not the part that I find embarassing. As a shareholder and part owner of this company it sure as hell isnt my job to walk the streets dropping off leaflets!! It almost as desparate as a shareholder ringing each pharmacy to tell them about the product!

A company of the supposed calabre of cellmid surely should have much more sophisticated and far reaching methods already in place.

The mere fact that you have suggested this only tells me that you as a shareholder have little if any faith in the companys ability to market the product. If you did, the need to walk the streets would never be suggested.