I remember talking to a Coles buyer now in Bilo some years back saying ...the day we take any notice of what Woolworths is doing is the day I give the game away. There were a few more expletives in that as I was doing a presentation highlighting how well Woolworths were doing in the category I was presenting a review on. The moral of the story is trade the trend because it is now. But if you think Coles is finished you have absolutely no idea. Beware the wounded bull.
