You get a phone call " Hey, how are you? Look, we can give you a...

You get a phone call " Hey, how are you? Look, we can give you a years supply of wine at no cost. You don't have to buy it just drink the 1st months supply and tell us what you think"

SME " Sure come on over but no catch?"
BIG " No not at all, sure it's going to cost us a lot of money but we are sure you will sign up for the year"

8 weeks later .
SME " yeah, not wrong it was great wine we all got drunk on it but....nah, thanks anyway"