AFR Article, page-4

Todays article, interesting take on Vitaco and their offering in China. see below:
Vitaco

Health supplements and sports nutrition company Vitaco is considered a tier-two offering in China, behind Blackmores and Swisse. It means its vitamin sales to China are usually a result of when the other two brands aren't available on the shelf.
It's part of the reason why the stock hasn't performed to expectation when it floated, Victor Gomes said.
"There was possibly too much expectation on China, but they did seem to be suggesting that they were going to take their time and take a measured approach," he said.
But the company has been focused on other things - integrating its Musashi acquisition into their stable, bringing manufacturing in house that will set them up when the China boom happens.

"Their number one is sports nutrition, that isn't a category that has a huge Chinese demand to it yet," he said. But the demand from China for Australian health and wellbeing products is only growing, and buying Vitaco on a relatively attractive P/E ratio of 17.5-times makes it an accessible way to access the trend.
"There's no reason they can't grab a reasonable share of a $20 billion market," Mr Gomes said.