I agree, however I like many investors bought shares in BIG some...

I agree, however I like many investors bought shares in BIG some time ago when the share price was much higher and are sitting on huge (paper) losses. Unfortunately the current share price reflects investors opinion and there's nothing that we can do about that. So I intend to hang on to my shares because I see no point in selling now, but the truth is nobody really knows what is going here. Next week the share price might start to recover but then again it might continue to free fall!