afr - Bradken out and proud

Bradken out and proud

PUBLISHED: 14 HOURS 4 MINUTES AGO | UPDATE: 14 HOURS 4 MINUTES AGO
JOE ASTON

We were particularly impressed by the chutzpah of mining services group Bradken this week as it unveiled a $92.6 million interim loss and $98 million in write-downs and restructuring costs.
The company's marketing tagline? "Proud to belong". Proud to belong to a club of companies (including SAI Global and Treasury Wine Estates) unable to get private equity bids over the line? Proud to have suffered a share price collapse after spurning a takeover bid?
Perhaps the vision statement needs work. How about "proud to still exist"?