“Goat milk is often given as a gift, like a bottle of wine or a...

“Goat milk is often given as a gift, like a bottle of wine or a box of chocolates.”
TV shopping channels are among the biggest sales generators for the brand in China, Mr Salt said. “We sold 20,000 litres in 30 minutes by having someone drink goat milk on live TV,” he said.

Exactly my point, Some people just dont get it. Goat milk is consider a more Higher Class product. You can't buy cow's milk to give to the Chinese as a present, its an insult, only Goat Milk can do that. Also why invest in a milk company now? Every Tom Dick and Harry is selling Cow milk powder to the Chinese and saturating the market.