AFR, page-9

I agree on all counts.
I first discovered NEA and then followed the link to 3DP which has proven much more profitable in the short term (2 years). Some of the profits I have ploughed back into NEA so it is again my biggest stock. To me IMHO, NEA is a buy and hold, long term at these levels. Rob Newman is sharp, motivated and experienced. He wants NEA to be an Australian international success story, he is not after a quick buck or glory.
I met him first about 2 years ago at a Startup Grind presentation to some uni students, providing his life experiences to help them in their ventures. He was humble and honest, telling his story, warts and all. He was not marketing NEA, he was putting back into the community where he started (Perth).
Most other NEA staff I've met are in the same mould. Customers are all complimentary about the product, although gripe about the cost. Lots of potential customers would love to have access (having used the freeware years ago) but say they can't justify the cost. My guess is, as the revenue climbs to above breakeven and competition raises its head, that NEA will be able to justify dropping the price to smaller enterprises and gain more market share (my own non-rigorous speculation, I am a novice when it comes to SaaS marketing strategy).
DYOR, as I'm sure you will.