MSM is up,
Is supposed to be featured on Ellen show today,
which has approx. 150M total audience.
Usher is the face of it,
Its a talent competition where app users are the voters/judges,
Winner gets a Million bucks.
Was in the Top 100 (60 something) entertainment apps on apple on weekend after Ellen show aired in US.
Afternoon trading Oct 9, page-7
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