I guess it's part of Afterpay's strategy of making themselves the payment method of choice for their customers and increasing their loyalty, regardless of where or what they are purchasing. I don't really see the point of paying for a KFC meal in 4 installments otherwise. It's a good strategy though, although I would expect it to lead to some margin erosion for Afterpay.
Afterpay enters hospitality with Mr Yum, page-7
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