that its data suggested a long tail of infrequent users, with the bottom 70 per cent of Australian and New Zealand customers transacting five times in the past 12 months.
I've discussed the long tail before. The only customers that count are the Big Spenders. The fatal flaw of BNPL is that is doesn't charge an account keeping fee or minimum spend (like a CC) to clear out the dead wood. As the business progresses It just ends up with more non-spending customers on the books. These are either worthless or an ongoing cost.
APT Price at posting:
$99.13 Sentiment: Sell Disclosure: Not Held
