In summary: - Afterpay has a unique innovative story. Noted its...

In summary: -

Afterpay has a unique innovative story. Noted its disruptor status as a pioneering BNPL offering with recent meteoric rise. Outlined the credentials of its founders. Popular amongst people born in the 80s, 90s, 2000s with 80% users within these age brackets. Pointed to a study where 41% of interviewed people only have BNPL facilities and not credit cards to avoid spending money they don't have, avoid interest charges, avoid negative credit, reduce spending. Users generally are not in high income brackets but have strong purchasing power. Afterpay creates a win-win situation loop with merchants and users: users popularising it and merchants gaining new customers by joining the platform.

Pointed to Tencent's 5% March 2021 investment and the Westpac partnership that will allow Afterpay to provide Westpac transaction and savings accounts and other cashflow management tools to its 3.3 million customers in Australia in Q2 2021.

Highest growth realised in Australia with stellar gains in a short time with headway in the US and other markets.

Afterpay has clear first mover advantage in developed countries leaving its competitors with untapped markets in developing countries. More growth to be realised in the current sp.