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Andredamus1

2,137 Posts.

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11/09/21

17:37

Post #: 55994563
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Originally posted by JoeGambler: ↑

The 'directing business to merchants' is something APT has added on and appears a strong argument againt regulation now, however you have to ask how did APT get a critical mass of customers in the first place? Still, 4 or 5% of gross sales versus around 1% for other payments leaves a lot of room for marketing. I'd suspect some of the larger merchants are not getting value, but perhaps much smaller businesses are getting value. There isnt much of a choice though, you have to participate if you're a merchant. The reason you have to is becuase APT achieved a critical mass of customers by handing out money within a few hours outside of credit regulation.

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You didn't answer my question about advertising (as an industry)??

APT Price at posting: $126.46 Sentiment: Buy Disclosure: Held
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