They are called tier 1 retailers for a reason and that is everyone goes to them... Being displayed in tier 1 retailers and at the registers will gain an incredible amount of knowledge and interest in the product... They don't really need a facebook page IMO, they will market themselves... Do you really think all those millions of kids going through the checkouts with their parents will go past the yowies and not want one? And the parents won't have a choice but to buy them...
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They are called tier 1 retailers for a reason and that is...
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