AGM Attendance and Questions, page-53

A2 is catching up but its still behind. The fact that there are some rumours that they have run out of stock means their supply chain is more of a joke. How will they sell in Singles day then ? Lets give that market share to BAL and continue to be #1 in terms of value sales ($$$$). More value sales = more NPAT

I agree with a few posters here that communications isn't BAL's strong suite but it's something that can be learnt. I suspect that they are going to learn that quick smart given the feedback provided recently and buy better marketing capabilities. Isn't this what the $15-$20M is about ??