Absolutely right - so many contradictions on the investor call that you have to question why they don't stay on track. Poor management!
Cosmetic/beauty area is good space as the companies have big $, easy route to market and look for marketing angles. That is perfect for OBJ technology. It is simple, cheap, easy to sell the concept to consumers.
Bodyguard good concept. Positive independent trial results. They need to find a market for their initial product.
New Bodyguard trial could be another product if trial is successful.
Surface hygiene - yes a lot of households have mould problems. But bleach is cheap and it works. Maybe a fancy magnetic cleaning sponge could sell, with the right marketing, and with the right branding?
OBJ Price at posting:
3.3¢ Sentiment: Hold Disclosure: Held
(20min delay)