I wasn't there but just based on Dirk's address he mentions Alexicool AL expansion through.
1. Targeting other components of the mattress for FR
2. Expanding into lower price/higher volume mattresses.
3. Breaking into the European market.
which will potentially increase sales volumes by a factor of 400-500%.
That growth factor is just so big that I worry we're back to over promising and under delivering again.
But then again its Dirk making these statements....
I wasn't there but just based on Dirk's address he mentions...
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