Scotland reveals stunning new slogan
By staff writers
November 29, 2007 10:50am
AFTER spending six months and $282,000 on a new slogan, Scottish tourism officials have come up with ... "Welcome to Scotland".
The slogan, which was revealed on Tuesday, will replace airport signs proclaiming Scotland "the best small country in the world", the Times newspaper reported.
The slogan will also printed on the posters in Gaelic as "Failte gu Alba".
The posters include a series of images depicting life in Scotland, including a boy looking at an exhibit at Kelvingrove Art Gallery and Museum in Glasgow, a man in a raincoat walking in Edinburgh and a picture taken from a high altitude of Inverness.
The campaign has been criticised for lacking emotion.
"It feels governmental, corporate and static," Anita Califano, a senior consultant with 2012 London Olympics logo creator Wolff Olins, told The Times.
"It all fails to convey the spirit of the place, the emotion. If the purpose of branding is to create an emotional connection, they're not doing that."
ah... them scots...
-
- There are more pages in this discussion • 19 more messages in this thread...
You’re viewing a single post only. To view the entire thread just sign in or Join Now (FREE)