They are aggressively buying likes , that's all. I can buy as many as that on my facebook ad page any time I like and have done in the past. It's the ROI that counts. Certainly it's company exposure but don't confuse it with people liking the airpocket app. It's part of an overall marketing campaign which hopefully will result in more downloads. Which there is no evidence of yet. You have to buy likes then you target all the friends and family of people who liked your page down the track..
AirPocket App Stats/Updates, page-5
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