I don't understand how you can say there is no potential for WOW growth. Entire new suburbs are being created in the Sydney basin and with them always comes a Coles or a Woolies (Aldi and others generally only survive in very high populated/shopping areas).
And a lot of people have written off Masters before the stores have even been built. It's a bit tough to turn a profit when you are still looking at a patch of dirt.
I don't know if WES or WOW is the better bet, maybe both, but it's a long time before you'll hear people talking about stopping by Aldi on the way home from work for some groceries and a six pack.
ALDI competition, page-35
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