That's right crazy. I think most people here, myself included, don't like shopping at Aldi. It's about acknowledging the threat and the ability of the competitor to hurt you.
But when you try to make that simple point, some people here get fixated on how poor Aldi's shopping experience is etc etc. And the logic of the argument is lost on them.
I think those same people are slowly starting to respect that threat now compared to before.
Aldi marketing, page-87
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