I don't suppose anybody would expect a short answer from me but...

I don't suppose anybody would expect a short answer from me but I will do my best on the aspects I really like about Alexium products/markets:

• Defence - because the US is known for being patriotic and so this market lends credibility and opens doors
• Textiles - because that is so diverse and Alexium have developed and described on their web site a range of products that work with different fibres/textiles
• Building and construction - because it is a huge market but also because I have really found it so tragic to see lives being lost because of flammable cladding.  There is a wonderful morally powerful story there
• Polymers and associated petrochemical based materials - because our lives are surrounded by them and an effective and cost effective solution that can be applied as opposed to creating a more expensive inherently flame retardant chemical seems to me to be a winner.

Ok enough about the products and markets but it did also occur to me that I could list other reasons I like Alexium.

cheers
parsifal.