as I mentioned before, just based on the design/logo of the app...

as I mentioned before, just based on the design/logo of the app alone, your average middle class Singaporean/Malaysian/Vietnamese won't want to be associated with this product. Don't underestimate the importance of reputation/class to that target market. That market won't mind being associate with a pretty/crisp looking/Singapore based solution like tendopay.

The demographic that best suits this product is labour workers/migrants in those countries who do not have a bank account, don't really care about aesthetics; need the extra cash to live. Definitely a good hit there. No chance with the middle class or upper class. Look at the bizmopay app vs tendopay app guys, which would you prefer to download/use? Right of the bat. Be honest to yourself.