How many subscribers can it keep long term? Looking at the channels they offer I really don't see it as value for money. If they are getting a lot of subscribers I can only assume it's their limited offer of free connection. And the fact that there's a break fee of $99 if the subscription is cancelled in the first 12 months.
Let's see how they are travelling 12 months from now. Personally I expect them to be taken over or gone bust before the 12 months are up. Naturally of course this is just my opinion. My opinion has been known to be wrong before.
Oh, and this opinion is not founded on any in depth analysis, just my view of their past and current offerings with a dash of gut feeling.
