all hail the god - alan joyce, page-21

Social media expert James Griffin from SR7 said that, by about 1pm, Australians were sending out 51 tweets a minute on the hashtag. Most of these were tweets making fun of the idea of #qantasluxury.


"Firstly, timing went completely out the window with this campaign," Mr Griffin said, referring to Qantas management walking away from negotiations with the Transport Workers Union and Australian, the Australian Licensed Aircraft Engineers' Association and the International Pilots Association yesterday.


"First and foremost, there should have been further consideration by the social media team about the sensitivities of the day," he said.


"This is a prime example of how consumers and the community can take control of a campaign or a brand through social media - evidenced by the speed and ferocity of tweets.
http://www.thecourier.com.au/news/national/national/general/qantas-makes-hash-of-tweet-campaign/2366545.aspx