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A little perspective. The first programmatic trade took place in...

  1. 53 Posts.
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    A little perspective. The first programmatic trade took place in 2008. It took years for the industry to embrace it. AG is the next step forward and will far exceed what programmatic has achieved. When AG spend pops it will exceed programmatic spend. Adslot will be part of that pop, matter of when not if.
 
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