It's a combo situation that troubles me.
1. competition (see last post)
2. debt
3. cost and profitable integration of acquisitions...." spent almost $100 million on business acquisitions in the latest financial year — $84 million of which was for goodwill" (Motley Fool 8 Dec, 2015)
4. goodwill valuation (quarter that ended in Jun. 2015 was $703 Mil.). not sure of present figure.