Have you considered some of the possible reasons that the non-holders you're referring to are not currently holding? From my experience, non-holders opinions sometimes bring about a great balance to a discussion, especially when they disclose exactly why they're not holding a stock. In my opinion this information is vital in making a balanced decision of one's own. If one selectively reads only pieces of information that suits his/her own beliefs, and never reads any opposing or alternative views, then this just solidifies and confirms one's skewed opinion more and more that they're right, and everyone else isn't.
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