"The fact is that the California Almond Board's report does not support the view that consumer demand has been increasing"
I was surprised to read this as it's really at odds with my perception. I see brands of almond milk proliferating in the dairy case and long life sections of the supermarket. The raw almond milk in my local organic shop sells out almost immediately. An increase in almond consumption fits with the worldwide movement towards healthier eating, the upcoming dining boom in Asia and healthy snacks for kids getting popular in China. Chinese middle classes seem to be after quality proteins and almonds are suitable for the popular paleo, vegan and gluten-free diets. In Melbourne CBD I was poking around in those shops that cater for Chinese tourists. An assistant told me almonds were the 'new macademia nut.' Every shop had the same brand of snack containing substantially almonds. I know there have been recent rains in California but personally I'd still pay a premium for Australian produce because of its reputation for quality and safety. I think many Chinese consumers have the same view.
The company said earlier this year that despite the lower price for almonds, they're expecting good profits. How can you be so sure their results will be such a shocker? Would you mind providing the link to the post where you give the facts to support this?
Thank you for your time. I appreciate your input.
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