alp facing rout in key marginals.

LABOR faces a wipe-out on the NSW central coast where Kevin Rudd's popularity has crashed below his already flagging national personal support and Tony Abbott is clearly the preferred prime minister.

Labor support in the seats of Robertson and Dobell has fallen seven percentage points since the 2010 election on a two-party-preferred basis, which would put Liberal MPs into both seats. If the swing in the two marginal electorates were repeated in other NSW marginal Labor seats, it would be catastrophic for the Rudd government, handing the opposition up to seven other seats, not including New England and Lyne, which the Coalition is expected to pick up after the retirement of independent MPs Tony Windsor and Rob Oakeshott.

According to a Newspoll survey, conducted exclusively for The Australian in Dobell and Robertson last weekend, Labor's primary vote was 35 per cent, eight percentage points down from the 2010 election, and the Coalition primary support was 50 per cent, up eight points since the last election. On a two-party-preferred basis, based on preference flows at the 2010 election, Labor's support is down seven points to 46 per cent and the Coalition's is up seven points to 54 per cent.

http://www.theaustralian.com.au/national-affairs/election-2013/rudd-alert-alp-facing-rout-in-its-key-marginals/story-fn9qr68y-1226698083256

"Nothing can so alienate a voter from the political system as backing a winning candidate."
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Mark B. Cohen