Great work mate, having someone track this sort of thing month...

Great work mate, having someone track this sort of thing month on month is a great resource to have, I did a similar thing with A2M in the early days and it was a great lead indicator.

If you were so inclined you could consider adding: total app downloads (Apple Store + android store) as this is a better indicator of customer demand than stores on the platform in my opinion, total interactions with posts on Instagram for .us (monthly averages probably do the job best)