Nike pulls away from selling on Amazon - targeting e-commerce growth without them. This is potentially massive for APT. Almost everyone's models assume Amazon's not addressable, but if brands leave the platform it's a game changer for APT. Obviously very early days and nothing is concrete yet, but something to think about boys and girls.
"Shortly after its Amazon pilot began, Nike unveiled plans to overhaul its retail strategy. With more attention aimed at direct-to-consumer avenues, particularly the Nike app and Nike.com".
