Here's my take on how Afterpay is doing in the "Battle for the...

Here's my take on how Afterpay is doing in the "Battle for the US".

There's a lot to unpack in the data in regard to the quality of the service the platforms provide, how their apps rank (or don't), how they are onboarding merchants (or not), how they are engaging with their customers on social media and how they use different tactics to make the metrics go in their favour (no platform is innocent, but some are worse than others).



@Andredamus1, thanks for picking up the error in the previous post, you were correct, the % improvements were from 30 June 2019 (not 2018).

@StefanF I like your trends analysis, keep it up. It ties in nicely with what I track and going down to the state level is very helpful.