Afterpay in the US have recently partnered with Leanplum to help drive further customer engagement. Here is a link to a case study by Leanplum for those interested..
There are a few other case studies too that are an interesting read.
Nick has said before, Afterpay is not a payments platform but a marketing platform. This collaboration I believe shows that they are serious when it comes to using consumer data to drive growth and revenue.
APT Price at posting:
$31.08 Sentiment: Hold Disclosure: Held
