"Bombas has also been experimenting with its online shopping experience as a whole. In 2019, the company added Afterpay to its site as a checkout option — a move that Bombas CTO Adam Weinstock said was obvious insofar as it offered customers a friendly, fee-free financing solution with flexible payment options. Plus, he noted, given the size and tremendous enthusiasm with which the Afterpay customer base is generally associated, it was an opportunity to bring the Bombas customer offering to a wider audience."
“We were looking to increase our conversations, and we know that we have a wonderful existing audience that we were interested in leveraging. There is real value for us in being a brand that uses Afterpay,” Weinstock said.
