This seems to be the most relevant thread to post this in:
I occasionally check the US store count for big brand names additions and have seen Superga added recently. I'm very pleased to see this company on board for several reasons!
1) Superga is an Italian shoe company, founded in ~1911. Not only does it nicely match the target demographic but they are well known in the shoe space - a quick wiki search confirms this "As of 2011, Steve Madden corporation acquired the license to sell, market, and distribute Superga products in North America".
https://en.wikipedia.org/wiki/Superga_(brand)#See_also
2) Wiki also shows that they have store exposure in "United States, Europe, South America, Asia and South Africa, and online stores..." meaning when the UK expansion goes ahead Superga should be an early addition to the UK branch.
https://en.wikipedia.org/wiki/Superga_(brand)#See_also
3) Finally, I am interested to read that Superga is owned by BasicNet, essentially an Italian share-market listed, parent company with ownership of Kappa®, Robe di Kappa®, Jesus® Jeans, K-Way®, Superga®, Sabelt®, Briko® and Sebago®. Without reading into this addition deeply, one can draw the conclusion these brands may follow suit!
http://www.basicnet.com/default.asp?language=EN
