"Amazon has launched a credit service called Amazon Pay Later for its customers in India. The service is a rebrand of Amazon Pay EMI that the US e-commerce giant launched in the country back in September 2018. However, there are additional benefits such as the ability to get instant credit on (almost) any of the products listed on the online marketplace and access credit even for groceries and utility bills. The Amazon Pay Later service also offers the option to repay in a subsequent month at no additional fees or convert large ticket transactions into monthly instalments for up to 12 months."
BNPL will be integral to E-commerce in 5 years from now across most of the globe.
Alternative Metrics, page-2920
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