I just started looking at employee numbers on Linkedin from Jan 2019 - Jan 2021, comparing Afterpay, Zip, Quad and Klarna. I'll continue working on my analysis and probably do a more in-depth post later. But some takeaways for now:
Quadpay was by far the fastest growing company. Zip and Quad, when combined, had growth pretty much identical to Afterpay. Klarna was the slowest grower (which makes sense since it has the largest presence in mature, slower-growing markets)
Zip (and Quadpay) in particular seems to be a tiny bit more efficient than Afterpay in terms of the number of revenue and GMV they make for each employee they have.
Tl;dr: BNPL sector good. Buy both Zip and Afterpay and hold for years
