Alternative Metrics, page-49

Back to the original threads intent, I also track FB groups and their membership numbers.

The fact that there are groups to begin with floored me, but I quickly learned how much that was 'worth' in terms of network effects, customer loyalty, customer stickiness etc.

So for example here are three groups on FB:

We ❤️ Afterpay Australia! = 113,292 members
We ❤️ Zippay Australia! = 11,466 members
We ❤️ Openpay Australia! = 1,353 members

There are currently some big differences here! What will be interesting is to see where they are in a month or two. Will Zippay catch up?