Alternative Metrics, page-78

Have been tracking some social metrics of my own, somewhat sporadically.

Have standardised the numbers by getting average per day. If these numebrs are anything to go by then we should see an even greater increase in Afterpay customers in the next quarterly.

Also very positive to see usage of #afterpay hashtag has doubled to 932 post per day on instagram. This shows engagement (probably from merchants) has really ramped up. Instagram also has a relatively new feature where merchants can tag items so users can see price in app, and clicking the tag takes them to that item to the stores website on their mobile which then displays Afterpay's logo and the usual "make 4 interest-free payments of $xxx fortnightly with afterpay".