Alternative metrics

Let's start a new thread to discuss any qualitative data points and non-financial metrics regarding Cettire.

Starting with website views: June views dipped minimally compared to May. Not too concerning imo as it follows a typical summer decrease in the fashion/retail business. As a nice plus, international visits are increasing strongly, especially in Hong Kong (data from similarweb.com).







Another factor I like to look at is employees, especially at the management level: In the past 3 months, Cettire added an Operations Managers from Farfetch, a much larger competitor. I always view it as a bullish sign when small companies are able to attract talent from bigger competitors, since the employees usually receive lower base pay, but expect larger bonuses as the company continues to grow. They also added multiple management level employees from Telstra (I assume poached by Tim Hume, the CFO), and a Business Development Manager from Ferragamo.

As another data point, AFR seems to be very negative on Cettire, which is a big plus for any stock (as all APT shareholders will tell you).