https://www.visualcapitalist.com/gen-z-favorite-brands-compared-with-older-generations/
As an older gentleman a find it a little weird that a Fintech app could be incredibly popular with Gen Z. It was the same when I first invested in Afterpay. I couldn't understand why young people would love a company like Afterpay and like using BNPL, I may not understand the younger generations but I like to observe what they like and invest in it. You don't find this sort of metrics on a balance sheet.
Alternative Metrics, page-79
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