on a 10% profit margin
On what basis do you think they will make a 10% EBIT (let alone NPAT) margin?
They have literally spelt it out to expect an EBITDA margin of sub 5%. And that is a result after they "normalise" it for whatever bits a pieces they consider one-offs.
While depreciation may not be a cash charge, it is a real charge for a business like this and it's running at >20% of EBITDA.
So, I do not agree that the debt isn't an issue, and I don't think the market does either judging by the SP performance.
on a 10% profit margin On what basis do you think they will make...
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