Look at the numbers! The performance is not comparable as you have several brands (3 new brands) and the impact of pipeline of new accounts and products that are potentially temporary or not representative of real consumption levels.In order to evaluate real performance suggest the company provides the following information:
1- Nielsen data by trade channel by brand 2016-2019 in units and value
2-Impact of initial order of new products
3-Impact of overhead costs reductions in 2018 and 2019 that will not occur in 2020
4-Average price per product/BRAND and margin 2016-2020
IMO DYOR
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