don't know how old/new this is as can't find a date, but came...

don't know how old/new this is as can't find a date, but came across it after seeing a tweet about a new Olay campaign in the New York Times.
Regardless, it's an interesting read and cites Rosemarie Osborne, who collaborated with Jeff Edwards on a couple of patents I think.  

https://paidpost.nytimes.com/olay/unlocking-the-secrets-of-ageless-skin.html

Found this par interesting on the difficulties of producing a new consumer product.

It’s not simply a matter of mixing the proper ingredients together; anyone can buy paint and brushes, but that doesn’t make them Picasso. There is an art to formulation science, an art that Olay’s scientists have mastered over decades. The central challenge is to get the product to penetrate into the skin surface and deliver the actives, which is the whole point. “Skin is very well designed to not let stuff in,” says Olay scientist Frauke Neuser.

Is this where P&G's partner of the year fits into the bigger picture?