Please don’t mistake me for someone who doesn’t appreciate this...

Please don’t mistake me for someone who doesn’t appreciate this approach. I was an early investor in Xero amongst other Aussie tech companies. I’ve work in tech startups for well over a decade. I know the drill.

The difference between a company like Xero and GSW is that GSW isn’t growing at the requisite rate. The core metric for this company should be ‘paid deliveries’ (not revenue or overall deliveries). Because they use overall deliveries as their metric, nobody actually knows how they are growing. The lack of transparency is another reason that the SP has been whacked.

You can only hide behind the ‘we’re focusing on the land grab’ excuse if you are actually grabbing land. I’m not convinced that they are.

hiring all the compliance guys really is a distraction. All they need to do is report more honestly. Delineate between paid and unpaid deliveries, report operating revenue separately, report average revenue per paid delivery, etc.