Amazon Groceries Australia, page-2

Not confident that Amazon would need FGL data given the insights they could draw from their existing operations - never say never though.

FGL dataset might be of limited value to Coles and Woolies too given their own tracking via rewards cards. From the investor updates, my understanding is that the key B2B market is individual producers seeking to compare/contrast/track competitor pricing strategies and shopper behaviour data that they may not otherwise have access too.

The upside of this is that potential B2B opportunity is far greater than a few supermarkets and online platforms.